The Story Behind 'In The Bx': How a Pool Player Turned Entrepreneur Created a Unique Brand

Imagine the rhythmic clack of billiard balls echoing across a vibrant pool hall, players sharpening their focus under the hum of quiet competition. Amidst this intense atmosphere, Elvis Rodriguez studies not just the game, but its culture — crafting apparel that embodies the passion and soul of billiards. The In The Bx brand story is not merely about sportswear; it’s a unique fusion of creativity, community, and entrepreneurship born from the heart of the game.

The Unexpected Rise of In The Bx Brand Story in the Pool Apparel Industry

The In The Bx brand story began during Elvis’s days on the road as a competitive pool player. When he first encountered sublimation jerseys worn by pros, he saw a gap — premium, personalized apparel for pool enthusiasts was scarce and expensive. Driven by both necessity and passion, Elvis embarked on a journey to provide affordable, stylish, and functional pool apparel that could transcend the table.

What started as a personal project to support his own needs quickly evolved into a thriving business. The brand's acceptance within the community skyrocketed, spotlighting a hunger for apparel that tells stories, connects players, and fits their lives on and off the felt.

What You'll Learn

• The origin and inspiration behind the In The Bx brand story

• How creativity and personal experience shape the brand’s designs

• The role of brand storytelling and complementary branding in building a unique identity

• Insights into product packaging and design that enhance brand recognition

• The impact of In The Bx on the billiards community and future growth plans

The Origin of In The Bx Brand Story: From Player to Entrepreneur

Elvis’s Journey: Inspiration from Touring and Pool Culture

"In The Bx came about when I was playing and touring, and I saw sublimation jerseys for the first time. I thought, why not make and sell them myself to support the pool community?" — Elvis, founder of In The Bx

Growing up with a pool hall owned by his father in Honduras, Elvis was immersed in billiards from a very young age. Yet it wasn’t until he toured with professionals in America that the idea for In The Bx truly took shape. Inspired by the stylish sublimation jerseys he saw during the World Pool Series, he realized the potential of blending his love for the game with entrepreneurial ambition.

Elvis explains, “I was no pro, so every expense was out of my pocket. Making my own jerseys allowed me to be part of the sport’s culture more affordably and creatively.” His entrepreneurial spirit paired with first-hand experience gave rise to a brand that truly understands its core audience.

The Meaning Behind the Name 'In The Bx'

"The name 'In The Bx' came from a moment when I realized I could still 'get in the box' despite taking a break from playing. It perfectly captured the brand’s spirit." — Elvis, of In The Bx

Choosing the right name often defines a brand’s identity. For Elvis, the phrase “in the box” honors the mindset of stepping up to the table and embodying readiness and focus. It originated during a time Elvis was hesitant about returning to competitive play after a break, yet found himself mentally “in the box” and ready for action.

This name resonates deeply within billiards culture, symbolizing not only physical positioning but also a mental state of preparation and confidence. It’s a powerful metaphor that fuels both the brand and the players who wear it.

Design Philosophy: Creating Functional and Stylish Pool Apparel

Balancing Style and Functionality for Multi-Sport Use

One distinctive aspect of the In The Bx brand story is the careful balance between function and fashion. Elvis doesn’t design strictly for the billiards table — his apparel is versatile enough for office wear, golf outings, or casual bowling. “Most of my designs aren’t just for pool players,” Elvis notes. “They’re multi-sport and subtle, so you can wear them anywhere without looking like just a pool player.”

This approach reflects a modern lifestyle where sports enthusiasts often blend athleticism with everyday life. The apparel offers comfort and smart appeal without sacrificing performance, addressing the real needs of players who spend hours on their feet competing, practicing, or mentoring.

Inspiration Behind the Designs: Everyday Life as a Creative Fuel

"I get inspiration like a songwriter — from daily life, patterns, and moments that spark ideas for designs that tell a story." — Elvis, founder of In The Bx

Creativity is the lifeblood of Elvis’s design process. Much like a songwriter mining everyday experiences for melodies, Elvis finds inspiration in ordinary places — a supermarket pattern, a song, or even the mood of a quiet morning.

His designs often include subtle, hidden low-opacity elements that convey a deeper story. These details create an emotional connection for those who look closely, making each garment a personal statement as much as a stylish outfit.

Brand Storytelling and Complementary Branding in In The Bx

How In The Bx Uses Brand Storytelling to Connect with Players

In The Bx brand story thrives on authentic storytelling. Elvis emphasizes understanding the wearer’s background, motivations, and personality, then weaving these into the designs. This makes every apparel piece more than fabric — it’s a narrative.

This storytelling goes beyond visuals, creating a bond with pool players who see their lives and aspirations reflected in the brand. It’s a sophisticated approach that builds loyalty and community.

The Role of Complementary Branding and Packaging Design

Packaging plays a crucial role in the brand’s identity. Elvis selects packaging that is minimalistic, utilitarian, and reflective of the quality of the apparel inside. Whether on a tournament road trip or on store shelves, the packaging reinforces the professional, stylish image of In The Bx.

Supporting the Billiards Community: Sponsorship and Mentorship

Why Supporting Young Players Matters to In The Bx

"I want juniors to have the opportunities I never had, to grow as players and role models with responsibility and professionalism." — Elvis, founder of In The Bx

Elvis’s experiences growing up without access to competition inspired a heartfelt commitment: to sponsor and mentor young players in the billiards community. For him, it's about more than growing talent — it’s about building role models who carry the sport forward with dignity and discipline.

This dedication manifests through financial sponsorships and personal mentorship, aiming to cultivate a new generation of respectful, professional players who understand their influence both on and off the table.

Collaborations and Sponsorships with Rising Stars and Established Players

• Emil Ganslow – A rising star with notable finishes in major tournaments

• Collaborations with renowned players like Mickey Krause, Mika 'The Iceman', and Naoki Oi

• Community-driven initiatives supporting players facing personal and professional challenges

Innovations and Future Plans for In The Bx Brand Story

Expanding Product Lines: From Apparel to Pool Player Shoes

Innovation continues to drive In The Bx forward. Elvis is currently developing a line of pool player shoes — the “secret sneakers” — that blend comfort with a dressy aesthetic tailored for long hours standing in tournaments.

He shares, “The right shoes can protect your energy through long days. We’re designing them custom to individual needs, combining practicality with style.” Alongside this, new apparel lines, including packable pants and wrinkle-resistant shirts, demonstrate the brand’s commitment to functional, player-focused design.

Building a Professional and Responsible Pool Community

"In the next five years, In The Bx aims to be a movement that projects professionalism and community spirit in billiards." — Elvis, founder of In The Bx

Beyond products, the brand aspires to nurture a professional, respectful pool culture. Elvis envisions In The Bx as more than apparel — a symbol of unity and positive change in billiards worldwide.

Common Questions About In The Bx Brand Story

• What inspired the creation of In The Bx?

• How does In The Bx differentiate itself from other pool apparel brands?

• What role does creativity play in the brand’s design process?

• How does In The Bx support the billiards community?

• What are the future plans for the brand?

Key Takeaways

• In The Bx was founded by Elvis Rodriguez, inspired by his journey as a pool player and entrepreneur.

• The brand champions creativity, storytelling, and multi-sport functionality in its apparel.

• Supporting young players and fostering professionalism is central to its mission.

• Innovation – including on-deck pool player shoes – ensures player comfort and style.

• Elvis’s passion combines sport and business to create a compelling, unique brand identity.

Conclusion

"Whether you’re a weekend player or a serious competitor, In The Bx offers more than apparel — it’s a reflection of the game’s passion and personality." — Elvis, founder of In The Bx

This brand story reminds us how passion, creativity, and community-building can elevate a niche sport into a movement.

Explore Elvis’s latest collectibles and custom designs at inthebx.net and discover how creativity and community come together, one shirt — and one shot — at a time.

Sources: https://example.com